Altitude Sports

Altitude Sports is a Canadian outdoor e-commerce clothing company that sells and manufactures a wide range of sports outerwear, outdoor equipment and urban wear. I also worked on The Last Hunt and Vallier, both companies are owned by Altitude Sports.

I worked within the marketing team and I was dedicated to the website : I started as a graphic designer and an integrator. Through the years, I became the lead integrator and a UX designer. I helped the website’s transition from Magento to Shopify.

As the lead integrator along with the marketing director, brand director and artistic director, I created templates for several types of content : editorial contents, sale promotions and sponsored banners. I designed the pages according to the needs and made them into templates used the backend. The CMS was a custom React platform. My work can be seen throughout the website : the homepage, the brands’ pages (such as The North Face, Patagonia, Canada Goose, etc.), on the About Us page, the career page and other landing pages. I introduced videos and motion designs onto the website.

I was the lead technical support for the several services used for the e-commerce : Shopify, Searchspring and the custom React CMS.

• I created and updated of the CMS templates for the web pages;
• I found technical solutions for the merchandising team‘s needs;
• I was involved in campaigns launches;

• I wrote the briefs for the IT teams involving Marketing’s demands;
• I helped QA deployments with the IT teams and their product owner;
• I worked on the A/B testings campaigns on Google Optimize;
• I implemented SEO strategies established by the performance director and the SEO consultant;
• I set up the tracking script for Google Analytics and with the Performance Director, we help the team members understand where to find the data.